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B2B and SMBs

SMBs are of growing interest to B2B companies for a number of reasons, including:

  • Winning business from the very largest corporations is more competitive and difficult than ever before – markets are more international, margins are under more pressure, and requirements more rigid
  • Delivering against many smaller contracts can be as lucrative, and lower risk, than relying on a small number of very large contracts
  • The spread of the Internet provides a cheap and simple route to market that makes delivering to small companies more economical than it was 10 years ago
  • The spread of the Internet means that SMEs/SMBs are more easily identifiable than ever before
  • The development of business-to-business segmentation techniques makes targeting small- and medium-sized businesses simpler and more cost-effective than was previously the case
  • Small- and medium-sized business represent the vast majority of businesses in any economy in number: for example, 99.82% of US businesses and 99.87% of UK businesses


What is B2B - Business-to-Business?

Business- to- Business describes commerce transactions between businesses, such as between amanufacturer and a wholesaler, or between a wholesaler and a retailer.  

In a typical supply chain there will be many B2B transactions involving sub components or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer. 

 B2B is also used in the context of communication and collaboration. Many businesses are now using social media to connect with their consumers (B2C- Business- to- Consumer); however, similar tools within the business been used so employees can connect with one another. When communication is taking place amongst employees, this can be referred to as "B2B" communication.

For example fish a typical Business to Consumer product can be seen as a Business to Business product if it is bought larger quantities by a restaurant for their kitchen.

What B2B brings to SMBs?

By adopting B2B e-commerce strategies, small businesses gain several important advantages, many of which level the playing field and allow them to compete with larger companies.

  • Operational Efficiency; Multichannel commerce technologies help small businesses save time and resources through the automation of online and offline transactions. B2B e-commerce also allows these companies to streamline warehouse, call center and other functions that have the potential to become choke points in the company's efforts to achieve targeted growth objectives.
  • Market Scale; In many cases, B2B e-commerce creates the impression of a much larger business footprint. Multichannel marketing tactics, social media campaigns and other strategies allow small businesses to appear (and function) like larger organizations. By scaling up market presence, B2B e-commerce makes it easier for small companies to reach global networks, mobile audiences and the extended online community. As a result, small businesses gain the ability to react more quickly to market trends and to leverage a more professional industry presence.
  • Sales Cycles; As a selling tool, e-commerce technology helps small businesses streamline the sales process and generate higher ROI from their sales program investments. Tasks that can be automated in a B2B e-commerce environment, enabling sales teams to reallocate time toward new customer acquisitions.
  • Cost Savings; B2B e-commerce has the potential to create substantial cost savings for small businesses. Many smaller companies have discovered that the implementation of e-commerce initiatives has resulted in lower operational cost thanks to the automation of customer setup, order management, credit card processing, shipment tracking, email campaigns and other activities that would otherwise require the attention of sales or customer support personnel.
  • Customer Experiences; It's important to note that by leveraging e-commerce strategies, small businesses gain the ability to capture cost reductions and other benefits without sacrificing the quality of customer experiences. In fact, a multichannel e-commerce strategy typically results in vastly improved customer experiences by allowing prospects and leads to connect with the company using their preferred channels and technologies.


SMBs (small and medium enterprises) are generally defined as businesses employing fewer than 250 people.

In Turkey SMBs , divided in 3 cathegories, micro, small and medium.

  • Micro, is with less then 10 workers and with turnover less then 1 million Turkish Liras,
  • Small, is with less then 50 employees and less then 5 million Turkish Liras turnover
  • Medium, is with less then 250 employees and less then 25 million Turkish Liras turnover.

SMBs are adopting those technologies

From our previous issue you may get more numbers about SMBs and information about how they are embracing cloud computing.

And you may get some ideas about video conferencing from this issues third page. Please do not forget that there are many free tool around for SMBs. PayDeg is trying to mention about them as much as possible. You may learn about free video conferencing tool up to ten people again from this issues IT Management page.

B2B organizations tend to favor a smaller more highly engaged audience. B2B marketers know that business are made up of people, the sales cycles tend to be longer, the deals larger, and relationships with people are critical to those sales.

Start spreading the news, because that’s the number one activity for SMBs on social media.

According to a recent survey conducted by Inc. and Cargo 43 percent of small business owners feel as though larger companies do not understand their needs. So actually SMBs mostly working with SMBs. Bulding B2B connection between them will rise all together.

Small%Medium Business

About our traning for SMBs

With Roll Out Cloud traning program we first begin with Foundation traning, while doing that we note the needs for that SMB and we plan next step together.

We are aware of most of the needs since we ourself also an SMB. We very well know that an SMB worker must wear hats in a different time zone. And we also know that the time has much more value for SMBs, therefore we together do the traning plan. PayDeg's first goal is train SMBs to ease their work. We are also very well aware that none of SMBs are administering same way. Therefore needs are varies.

Please follow us at conferences too, many cities in Turkey. We will publish about conferences we are going attend at our web page; Conferences PayDeg also preparing short videos and publish them at YouTube You can follow them under Roll Out Cloud Playlist too.


World Wide numbers

About our consulting for SMBs

PayDeg's first goal is to ease SMBs work. Our consultancy always includes tips for social media. And PayDeg is always helping SMBs to get the most out of it from social media.

There are many tools, and most are free of use for SMBs. We always are trying to find out new ways and new solutions for SMBs.

PayDeg is ready for collaboration. B2B marketers know that businesses are made of collaboration, Vocus Inc.'s survey is a proof for it.

B2B position

  1. Smaller base of people who regularly engage
  2. Medium following who might occasionally engage
  3. Very large number, don't mind if there is a little interaction

SMBs and B2B Social marketing

Some tips for SMBs which are in Information Technologies and serving to other SMBs;

Creating content and programs that target the SMB market requires an understanding of how small- and medium-sized business owners think and how to connect with them.
Here are 6 key SMB insights to consider:

  • They do not think of their companies as “small” businesses; they are simply businesses.
  • They want access to the same thinking, resources, and tools as big businesses.
  • They are time-pressed, so they need access provided in a way that is findable, relevant, and valuable to them.
  • The SMB market is actually a collection of heterogeneous sub-markets that think, act, and transact in very different ways.
  • They operate different types of companies, in different industries, with different objectives and customers.
  • Each sub-market tends to be very well networked, very peer-driven, and looks to similar professionals and companies with similar pains for answers and solutions.

And never forget social media is unique and that every organization's adaptation of social media is going to be unique, as well.

According to Vocus Inc.'s Paths to Influence: An Industry Study of SMBs and Social Media study most SMBs think social media is worth the time and effort; 84% of respondents intend to increase their social media efforts. While 73% of SMBs currently use Facebook, only 7% that don't intend to incorporate it in the future. SMBs listed Google, Instagram, and Pinterest as the social networks they intend to invest in.

How social media is helpful to SMBs?

That study found out that amoung 400 desicision makers %29 agreed social media was a great help to them.

There are mainly two methods to use on social media; Push and Pull. Survey resulted that B2B organizations are using social media 90% to share information about themselves 92% of to share information about their product.- Push-

75% of them collecting solicit feedback from customers and 69% of them monitors mentions. - Pull-

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