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B2B and SMBs SMBs are of growing interest to B2B companies for a number of reasons, including:
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Business-to-Business What is B2B - Business-to-Business? Business- to- Business describes commerce transactions between businesses, such as between amanufacturer and a wholesaler, or between a wholesaler and a retailer. In a typical supply chain there will be many B2B transactions involving sub components or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer. B2B is also used in the context of communication and collaboration. Many businesses are now using social media to connect with their consumers (B2C- Business- to- Consumer); however, similar tools within the business been used so employees can connect with one another. When communication is taking place amongst employees, this can be referred to as "B2B" communication. For example fish a typical Business to Consumer product can be seen as a Business to Business product if it is bought larger quantities by a restaurant for their kitchen. What B2B brings to SMBs? By adopting B2B e-commerce strategies, small businesses gain several important advantages, many of which level the playing field and allow them to compete with larger companies.
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SMBs (small and medium enterprises) are generally defined as businesses employing fewer than 250 people. In Turkey SMBs , divided in 3 cathegories, micro, small and medium.
From our previous issue you may get more numbers about SMBs and information about how they are embracing cloud computing. And you may get some ideas about video conferencing from this issues third page. Please do not forget that there are many free tool around for SMBs. PayDeg is trying to mention about them as much as possible. You may learn about free video conferencing tool up to ten people again from this issues IT Management page. B2B organizations tend to favor a smaller more highly engaged audience. B2B marketers know that business are made up of people, the sales cycles tend to be longer, the deals larger, and relationships with people are critical to those sales. Start spreading the news, because that’s the number one activity for SMBs on social media. According to a recent survey conducted by Inc. and Cargo 43 percent of small business owners feel as though larger companies do not understand their needs. So actually SMBs mostly working with SMBs. Bulding B2B connection between them will rise all together. |
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